UberFlow

Optimizing EV driver experience by integrating charging solutions and maximizing productivity

This project, sponsored by Uber, aims to enhance the electric vehicle (EV) charging experience for Uber drivers. The goal is to integrate the entire charging process within the Uber Driver app, streamlining the experience from locating a charging station to payment and monitoring, thereby supporting Uber's commitment to zero emissions by 2040.

Seamless EV charging experience for Rideshare drivers

Meet the team

Anushreya Karir

UX research, UX design, Prototyping, Usability testing

Esther Sohn

Rebecca Gulbrandsen

Sehe Choi

Problem Space

EV drivers currently face challenges such as range anxiety, the need to use multiple apps for charging, and inefficient use of downtime at charging stations. These issues lead to increased mental load and reduced productivity for Uber drivers, impacting their earnings and overall experience.

Research & Methodology

Our team employed a multi-method approach to identify pain points and develop solutions:

  • Observational Studies: Conducted to understand natural behaviors and interactions during the charging process.

  • Surveys: Distributed to gather current thoughts regarding EV charging, targeting around 30-50 responses.

  • Interviews: Conducted to dive deeper into specific experiences with EV charging and potential solutions.

  • Competitive Analysis: Evaluated existing solutions in the EV and rideshare ecosystem, including other mobility platforms and charging networks.

  • Journey Mapping: Created journey maps to visualize the end-to-end experience of an EV rideshare driver and identify key friction points.

  • Usability Testing: Tested design iterations with real drivers to refine features and ensure usability.

Key Research Insights

  • Lack of In-App Charging Station Integration:

  • Unpredictable Charging Times

  • Limited Incentives for EV Drivers

  • Range Anxiety & Inefficient Routing

"…..I often have to use other apps to find charging stations, which is really inefficient."

“…."It's frustrating to switch between apps just to find a charging station."

"……I'm always worried about running out of battery because there aren't enough charging points."

"…. The charging speeds are all over the place, making it hard to plan my trips.

“….."There aren't enough incentives on Uber's platform to make driving an EV worthwhile."

“…."Planning trips is stressful because of range limitations and not enough charging stations."

Information Architecture

Design question

How might we create a seamless, end-to-end charging experience within the Uber app for EV drivers, prioritizing efficiency to minimize disruptions to scheduled trips and eliminating the need for external applications?

Usability testing

After the initial prototype development, we conducted usability testing to gather feedback and identify areas for improvement. Conducted usability tests with eight EV drivers using Uber or similar ridesharing services.

Participants interacted with the low-fidelity prototype, completing specific tasks related to the EV charging process. Observations and feedback were collected to understand user experiences, pain points, and areas for improvement.

Incorporated feedback into the design, resulting in a high-fidelity prototype.

Reflections & Learnings

  • Designing for EV rideshare drivers requires a balance between technological feasibility and driver convenience.

  • Iterative user testing played a crucial role in refining our solutions to align with real-world needs.

  • Collaboration with stakeholders, including Uber representatives and drivers, was essential in creating a holistic, impactful solution.

Outcome

The Uber project was a comprehensive exploration of how design thinking can improve the EV rideshare experience. Through extensive research, iterative prototyping, and user-centered design, we developed solutions that address real challenges faced by EV drivers. This project exemplifies the power of human-centered design in shaping the future of mobility and sustainability.